A report by The Advertising Association / Warc Expenditure shows the marketing spend on direct mail rose by 12.7% in Q4 2010.
Suzy Young, data editor at Warc, said,
“2010 was an impressive year for UK adspend. This included a surprisingly strong performance from direct mail in the second half of the year. This could be attributed to advertisers relying more heavily on the more traditional and immediate forms of communication with the consumers.”
Source: DMA — Direct mail defies the doom mongers
