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o2 Media and Co-op join up for location based marketing

From today (4 May) through till 11 June, o2 mobile customers will be offered a free bottle of Dr Pepper whenever they are in half a mile of a Co-op store.

o2 customers who have opted into the o2 More programme, will receive a text message (or MMS) direct to their mobiles containing a voucher code redeemable over the counter in Co-op stores.

Sean Toal, Commercial Director of Co-operative Food:

“We’re keen to make use of cutting-edge technologies, and mobile proximity marketing means we can target customers with specific offers and engage with them directly,”

Promotions such as this demonstrate that businesses do not need to rely on FourSquare, Groupon, or other online geolocation services, to interact with mobile-based customers.

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