A new whitepaper exploring how marketeers can make best use of mobile coupons and vouchers is available from Ad Age Insights.
From the press release:
Mass-market mobile couponing isn’t exactly ready for prime time, but there are several steps in motion that will soon make it a reality. The first is replicating the aggregation functionality of a free-standing insert, the largest couponing category, through a hybrid model—coupons delivered digitally but printed at home, then scanned or manually accepted at some retailers or merchants. Referred to as “printables,” nearly 60% of consumers seek these coupons online each month, according to a BIG Research/Valassis eCoupon survey.
The whitepaper is available from the source link below.