On 25 May Facebook is rolling-out its latest ad platform to all advertisers. The new system (already available to some advertisers) provides better insights into how a campaign is performing, along with enhanced metrics and demographics.
Ahead of the roll-out The Next Web has taken a tour of the platform, and is providing an overview of what to expect on its website.
Amongst the enhancements are:
- Total audience reach.
- Easier advert editing.
- Compare actual and target audience.
The full run-down is available from the source link.
Source: The Next Web — A Tour of Facebook’s Upcoming Ad Platform
