The DMA annual survey into door drop marketing reports that 2010 saw a rise in both spending and volumes delivered.
The rise in both cases was only small, but it is important as it reflected the reversal of a five year downward trend. The DMA put the reversal down to two things
- The general recovery in advertising spend during 2010.
- Service and capacity enhancements provided by Royal Mail.
The volume of direct mail delivered in the UK now stands at 7.9 billion items (a rise of 1.8%) and the current expenditure is £260 million (up 3.1%).
Source: DMA — Door Drop Survey 2010