After a successful beta period, online retail portal frooly is launching nationwide. Much of the online retail experience has been about improving the reach of long distance, mail-order companies, frooly’s approach is to reverse that trend and bring people in touch with retailers on their door-step.
frooly allows independent retailers and traders to set up their own free, customised, online shops to sell their goods direct to local audiences. During the beta period the service managed to sign up over 1,000 stores and currently attracts 25,000 unique users a month.
One of the founders of frooly, Michael Ord:
“We’re delighted about coming out of beta and finally going live. It’s been a lot of hard work and effort but it’s definitely worth it and we hope we can do something for local industries that hasn’t been done before.
“We want to provide local retailers with the best possible platform to launch their business and reach their public as easily and efficiently as possible.”
