With the final between Manchester United and Barcelona only three days away, key Champions League sponsors Heineken and Ford have unveiled their promotional activity; with the emphasis on social media integration.
Heineken is launching a Twitter-powered map of the world, which will appear on giant screens at selected London train stations, and also online for those of us who live outside London train stations. The map will show bottles of Heineken, with their size representing the number of Champions League tweets from each part of the world.
The lager company said the map was designed to show off the global nature of the Champions League Final, which this year takes place at Wembley Stadium.
Ford’s marketing activity focuses on the Focus Cam, which forms the centrepiece of the car maker’s presence at this year’s UEFA Champions Festival in Hyde Park.
Visitors to Ford’s stand can record a photo of themselves ‘celebrating’ the final using a special multi-angle camera. The images are recorded as video for sharing on Facebook, Twitter and YouTube (as well as being available on Ford’s own FordCam website).
For an example of the videos created, look no further: