Get in touch.

Questions? Comments? Just want to say hello? Then why not send an email?

QR Code

How social media built the Urban Outfitters ‘plagiarism’ story

The story started with Chicago-based independent jewellery artist Stevie posting on Tumblr that Urban Outfitters had taken their designs (we’re not passing comment on whether her designs had been ‘taken’ by the way — the images speak for themselves). The story was picked up by blogger and web designer Amber Karnes who tweeted a link, which was then retweeted, and retweeted, and retweeted.

The retweeting led to Urban Outfitters becoming a worldwide trending topic, news outlets picked up the story and repeated it, the company’s Facebook page became the target for comments, and Urban Outfitters suffered a blow to their brand image.

Being web-savvy, Amber Kernes has dissected how the story spread online and written a blog post chronicling the chain of events. It’s a fascinating read for students of social media marketing and demonstrates how businesses need to respond quickly in the modern media environment to to prevent damage (honourable exception: Apple — who do things their own way.)

Source: My Aim Is True — Anatomy of a trending topic: How Twitter & the crafting community put the smackdown on Urban Outfitters

More news…