For the last three years, Fred Cavazza has created social media landscape infographics providing a great visual overview which group together online platforms based on how they are used. The 2011 version is available from Fred’s Flickr channel and there’s more information on how the graphic was created from his website.
The inforgraphic is a useful tool for seeing how different online platforms can be used for different strategies and breaks everything down into seven spheres (eight if you include the central behemoths of Google & Facebook):
- Publish.
- Games.
- Share.
- Network.
- Discuss.
- Location.
- Commerce.
A small version of the infographic is below and clicking on it will take you right to Fred Cavazza’s site.

