The latest comScore data shows the number of US display advertisers using mobile devices has doubled in two years. The report also breaks down who is doing the advertising into specific categories, providing insight on which sectors are making the most use of mobile display advertising.
The top category is ‘Mobile Content and Publishing’, which represents 50% of all mobile display advertising. This is understandable as anyone who publishes mobile content is going to attract mobile users by advertising directly to them via phones rather than other mediums.
The full report is available from the source link.