Efficient Frontier and Context Optional have released their first joint quarterly State of Digital Marketing Report, for Q2 2011.
The key findings of the report are:
- Search spend growth slowed to 8%, down from 17% year on year in Q1 of last year. The conclusions is advertisers are focusing more on ROI than volume.
- Facebook advertising continues to grow, with CPCs up 22% from Q1. If your brand isn’t already advertising on Facebook then it’s going to get increasingly expensive to do so.
- Brands are increasingly focussing on fan acquisition and engagement via Facebook. Between October 2010 and 2011, brands in the index are predicted to double their Facebook fans. Consumers on Facebook are also increasing their engagement with brands, with analysis revealing one post made by a brand leads to 100 comments from consumers on average.
- Bing/Yahoo! gained 3.4% points of spend share from Google since Q4.
The full report can be downloaded from the source link:
Source: Efficient Frontier — Efficient Frontier & Context Optional release first joint quarterly State of Digital Marketing Report for Q2 2011
