Advertising on Facebook continues to grow, with more markteters feeling it is an essential part of their brand communication strategy. All advertising should be designed to produce some kind of measurable response, which leads to the question of how effective advertising on Facebook really is?
Over at Smart Insights Dave Chaffey has put together an article outlining his research into this questions, based on information available from Webtrends. The full details are available from the source link, with some highlights being:
- Younger people are less likely to engage with Facebook adverts.
- Transactional commerce sites and not-for-profits have the best click-through rates.
Source: Smart Insights — Facebook advertising clickthrough rates
