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Facebook likes new ad units

Facebook is launching a new advertising unit that expands when a friend ‘likes’ the brand, or product being advertised. According to Mashable, the new advertising unit will be announced this week at Advertising Week in New York. [...]

October 3rd, 2011 | Tags: , | Category: Display, Facebook | Leave a comment

Google Ads are now +1

Google +1 now available on Google advertisements. [...]

September 22nd, 2011 | Tags: , , | Category: Display, Google | Leave a comment

IBM study finds social media influences buyers’ decisions in-store

Social media has an increasing influence on buying decisions, even those decisions made in-store. [...]

September 6th, 2011 | Tags: , , , , , | Category: Mobile, Point of Sale, Social media, Social networks | Leave a comment

How technology has changed TV viewing

George Entwistle, Director of BBC Vision, has written for The Guardian on the changing nature of TV viewing, and how those who proclaimed the internet would spell the end of television have been proved wrong. [...]

August 22nd, 2011 | Tags: , , , | Category: Analytics, Data mining, Demographics, Social media, Social networks, TV, Video content, YouTube, iPlayers | Leave a comment

UK viewers watching more commercial TV in 2011

After taking a look at the figures produced by BARB, the UK commercial TV marketing group Thinkbox has calculated that people watched more linear commercial TV in the period January to June 2011. [...]

August 15th, 2011 | Tags: , | Category: TV | Leave a comment

More follow New York Times on Twitter than read the print edition. A lot more.

The nature of news publishing is changing, with people reading and learning about important events in many different ways, including social media platforms. [...]

August 9th, 2011 | Tags: , , , | Category: Newspaper, Twitter | Leave a comment

Generation app. Ofcom describes a nation’s smartphone addiction

Ofcom’s latest research describes how the UK smartphone owners are ‘addicted’ to their hand-held friend, and how teenages have a tendancy to be anti-social in their smartphone usage (but then they are teenagers after all). [...]

August 4th, 2011 | Tags: , , , , , , , | Category: Analytics, Demographics, Mobile, Radio, TV | Leave a comment

How cinema and film makers use social media

MediaWeek has conducted some category analysis into how marketers connected to the cinema are trying to understand and make use of film chat across social networks. [...]

July 29th, 2011 | Category: Cinema, Social media, Social networks | Leave a comment

Facebook for Business open for, erm, business

Want to know how best to market your business on Facebook? The social networking site has opened up a new Facebook for Business section, helping marketers find out more about its business offerings, and providing advice on using the platform to its best. [...]

July 27th, 2011 | Tags: , , , , , | Category: Display, Facebook, Pay-per-click | Leave a comment

How do iOS and Android compare in mobile advertising? (infographic)

Inneractive have published an infographic, breaking down the latest mobile advertising figures for both Android and iOS platforms and comparing both against some key metrics [...]

July 26th, 2011 | Tags: , , , , , , | Category: Display, Google, Mobile | Leave a comment
 
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