Looking for inspiration for your next outdoor campaign? AdWeek has collected together 20 innovative bus shelter adverts that do more than just give you something to stare blankly at whilst moaning that your bus is late. [...]
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Advertising on Facebook continues to grow, with more markteters feeling it is an essential part of their brand communication strategy. All advertising should be designed to produce some kind of measurable response, which leads to the question of how effective advertising on Facebook really is? [...] Millennial Media June Mobile Mix, their monthly look at advertising impressions across mobile devices, is available for download. [...] In the three months to the end of June, UK marketing executives have cut their budgets for the third quarter running, and business confidence fell to its lowest point in more than two years. [...] Efficient Frontier and Context Optional have released their first joint quarterly State of Digital Marketing Report, for Q2 2011 [...] In order to set out some much needed ‘ground rules’ on how companies use celebrity endorsements via Twitter, ISBA is preparing to issue new guidance on the issue [...] Ever wanted to pitch your idea to David Ogilvy? [...] An article on ReadWriteWeb takes a look at how adopting HTML5 can prove beneficial for publishers and advertisers, specifically mobile display advertisers. [...] The Buzz Brewery has taken a look at how designers are now starting to create vanity barcodes. [...] |
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