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IBM study finds social media influences buyers’ decisions in-store

Social media has an increasing influence on buying decisions, even those decisions made in-store. [...]

Vanity barcodes encourage creative package design

The Buzz Brewery has taken a look at how designers are now starting to create vanity barcodes. [...]

Harrods launch iPhone app

London tourist favourite Harrods has launched a Harrods iPhone app to help shoppers find their way through the store and learn more about its history. [...]

Order online collect in-store popular with Boots customers

Supplier of medicine, beauty products, and office lunch ‘meal deals’ for countless numbers of people each day, Boots have published details of how their ‘click and collect’ service has performed. [...]

McDonald’s upping use of in-store technology

McDonald’s is looking to replace in-restaurant cashiers with swipe cards and digital touch-screens in order to reduce waiting times (by a whole 3 or 4 seconds) and make the purchasing experience more convenient. [...]

Successfully launching new products

New data, by Knowledge Networks, provides insights into the best way for company’s to launch new products, and sustain sales through the early years of the product’s life. [...]

Enhancing the in-store experience with QR codes

Retailers are using QR codes to enhance the customer experience, and gain valuable marketing insights. [...]