Social media has an increasing influence on buying decisions, even those decisions made in-store. [...]
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The Buzz Brewery has taken a look at how designers are now starting to create vanity barcodes. [...] London tourist favourite Harrods has launched a Harrods iPhone app to help shoppers find their way through the store and learn more about its history. [...] Supplier of medicine, beauty products, and office lunch ‘meal deals’ for countless numbers of people each day, Boots have published details of how their ‘click and collect’ service has performed. [...] McDonald’s is looking to replace in-restaurant cashiers with swipe cards and digital touch-screens in order to reduce waiting times (by a whole 3 or 4 seconds) and make the purchasing experience more convenient. [...] New data, by Knowledge Networks, provides insights into the best way for company’s to launch new products, and sustain sales through the early years of the product’s life. [...] Retailers are using QR codes to enhance the customer experience, and gain valuable marketing insights. [...] |
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