Businesses should consider changing their focus from segmenting customers via demographic profiling, and instead start grouping them using their channel and media platform preferences. [...]
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Daniel Stephenson, senior director for category development at Specific Media, has published an article at UTalkMarketing looking into how real time data can be used for real time analysis by marketers. [...] Ofcom’s latest research describes how the UK smartphone owners are ‘addicted’ to their hand-held friend, and how teenages have a tendancy to be anti-social in their smartphone usage (but then they are teenagers after all). [...] Gigaom have published an article by David Smith, Vice President of Community at Revolution Analytics, outlining five examples of how organisations have used big data. [...] Greg Borenstein has published a blog titled All Watched Over: On FOO, Cybernetics, and Big Data in which he reflects on this year’s FOO Camp. [...] Speaking at A Glimpse into the Future of Mobility and Marketing, at Cannes Lions 2011, FourSquare chief executive Dennis Crowley said data was the key to the future success of the geolocation service, and would allow it to create ‘brand ambassadors’. [...] LinkedIn is planning new kinds of display advertising on the business-focused social network, based on information taken from user’s profiles. [...] Gigaon takes a look at how improved data analysis and profiling are providing measurable benefits to display advertisers by examining several companies working in this area and outlining how their analytic services are translating into positive results for advertisers. [...] |
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