Google, has access to lots of data, on digital engagement, and can use its search engine skills to find lots more. Marketeers like lots of data as it helps them to make decisions on how to engage with particular audiences. Put the two things together and you end up with Google Think Insights. [...]
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McDonald’s is looking to replace in-restaurant cashiers with swipe cards and digital touch-screens in order to reduce waiting times (by a whole 3 or 4 seconds) and make the purchasing experience more convenient. [...] |
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