An analysis of how data mining helped AAA Western New York reduce churn amongst existing customers and helped them understand how valuable to the organisation different types of customer were [...]
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Analysing internet searches for specific keywords can provide companies with valuable insight into consumer behaviour, and be used to build predictions for the future. [...] In its annual report ‘Confident About Fundraising’, the Fundraising Standards Board (FRSB) analysed 18,442 fundraising complaints in order to provide insight to the charity sector for areas they need to improve. [...] Google, has access to lots of data, on digital engagement, and can use its search engine skills to find lots more. Marketeers like lots of data as it helps them to make decisions on how to engage with particular audiences. Put the two things together and you end up with Google Think Insights. [...] McDonald’s is looking to replace in-restaurant cashiers with swipe cards and digital touch-screens in order to reduce waiting times (by a whole 3 or 4 seconds) and make the purchasing experience more convenient. [...] Royal Mail is to become the first postal company in the world to offer interactive digital watermarking on direct mail. [...] An article on Direct Marketing News explores how many marketers are tapping into Facebook-like collaboration tools to improve their lead generation, CRM and internal communications performance. [...] |
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