Digital Marketing | The Marketing Map

Facebook likes new ad units

Facebook is launching a new advertising unit that expands when a friend ‘likes’ the brand, or product being advertised. According to Mashable, the new advertising unit will be announced this week at Advertising Week in New York. [...]

Google Ads are now +1

Google +1 now available on Google advertisements. [...]

IBM study finds social media influences buyers’ decisions in-store

Social media has an increasing influence on buying decisions, even those decisions made in-store. [...]

What young adults think of brands using social media

The ‘American Millennials’ (more commonly known as US consumers aged 16 – 34) Survey takes a look at how the American youth is interacting with brands on social media platforms. [...]

How technology has changed TV viewing

George Entwistle, Director of BBC Vision, has written for The Guardian on the changing nature of TV viewing, and how those who proclaimed the internet would spell the end of television have been proved wrong. [...]

Google buying Motorola Mobility for $12.5bn

A joint statement by Google and Motorola Mobility has revealed the former is buying the later for $12.5bn. [...]

How SME value social media

A survey of US small businesses by Hiscox has reached several conclusions over how SMEs are using social media to reach their audiences. [...]

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Facebook likes new ad units

Google Ads are now +1

Google buying Motorola Mobility for $12.5bn

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