The nature of news publishing is changing, with people reading and learning about important events in many different ways, including social media platforms. [...]
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Wondering if Facebook is the right digital platform for your small business to promote itself on? Marketing Donut has published a posting, by Sarah Orchard, looking at the merits of using Facebook as part of your digital strategy. [...] Ofcom’s latest research describes how the UK smartphone owners are ‘addicted’ to their hand-held friend, and how teenages have a tendancy to be anti-social in their smartphone usage (but then they are teenagers after all). [...] Research by GI Insight, as reported by The Drum, claims that almost half of UK consumers (47%) are ‘more often than not’ driven to a website by a piece of direct mail, demonstrating how marketers can mix traditional platforms with modern ones. [...] Email marketing has moved from being the new kid on the block to being a cost-effective, essential part of a company’s marketing communications mix. Despite this many marketers still struggle to find the right way to use email marketing and boost response rates. [...] Inneractive have published an infographic, breaking down the latest mobile advertising figures for both Android and iOS platforms and comparing both against some key metrics [...] |
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