Research by GI Insight, as reported by The Drum, claims that almost half of UK consumers (47%) are ‘more often than not’ driven to a website by a piece of direct mail, demonstrating how marketers can mix traditional platforms with modern ones. [...]
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o2 Priority Moments is the mobile network’s latest service, delivering exclusive offers and services to iPhone and Android users, via a dedicated mobile app. [...] Email can be an effective tool in boosting customer retention rates, as part of a wider relationship marketing plan. [...] Harte-Hanks have published key email performance metrics for nine market sectors. The overall trend is one of delivery rates increasing but open and click rates moving in the opposite direction. [...] CampaignMonitor has taken a look through all the emails sent through it’s email marketing solution over the last two years and logged which mail programme, and platform, people have used to open emails. The results show a clear movement away from the desktop and towards mobile platforms. [...] o2, Vodafone and Everything Everything are taking steps to simplify mobile payments by launching a joint venture, subject to approval by the relevant authorities, later this year. [...] One of the issues faced by an outsource call centre, like B2B Contact Marketing, is overcoming some companies preconception about how much time they need to invest in a telemarketing campaign. [...] Google has officially launched its Google wallet service, bringing Near Field Communication (NFC) based commerce to retailers. [...] Orange and Barclaycard have officially launched ‘Quick Tap’ allowing consumers to buy on the high street using their mobile phone. [...] |
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