In the second half of 2011 o2 is planning on launching its mobile wallet service, which will allow mobile users to use their phone to pay for goods and services. [...]
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The DMA annual survey into Door drop marketing reports that 2010 saw a rise in both spending and volumes delivered. [...] Supplier of medicine, beauty products, and office lunch ‘meal deals’ for countless numbers of people each day, Boots have published details of how their ‘click and collect’ service has performed. [...] Mobile phone based customer loyalty programme, LoyalTXT, has launched in the UK; providing retailers, restaurants, salons,spas, and anyone else, the opportunity to offer customers a loyalty scheme through text messaging. Unlike most loyalty schemes, which rely on consumers carrying cards in their wallets and purses, LoyalTXT uses mobile phone numbers, and an online database, [...] McDonald’s is looking to replace in-restaurant cashiers with swipe cards and digital touch-screens in order to reduce waiting times (by a whole 3 or 4 seconds) and make the purchasing experience more convenient. [...] Local reviews and offers website Yelp is celebrating a doubling in its international traffic and has announced the opening of its fifth non-English site in Spain. [...] In an attempt to boost ticket sales at entertainment events (gross receipts for the industry have fallen by 7.6 per cent) Live Nation has partnered with Groupon to offer discount tickets for live events. [...] There’s an example of mobile vouchers successfully reaching a mass audience and attracting an army of loyal users for years [...] Royal Mail is to become the first postal company in the world to offer interactive digital watermarking on direct mail. [...] A new whitepaper exploring how marketeers can make best use of mobile coupons and vouchers is available from Ad Age Insights. [...] |
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