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UK marketing budgets cut for third quarter running — Bellwether survey

In the three months to the end of June, UK marketing executives have cut their budgets for the third quarter running, and business confidence fell to its lowest point in more than two years. [...]

Reducing the burden of health and safety rules in the event industry

Event Industry News has published an article by Heath Freeman, managing director of Pinnacle Crew, looking into proposed reforms to the Health & Safety system in the UK. [...]

Optimising a conference for social media

At any modern event, product launch, or public speaking opportunity, you can guarantee a fair proportion of the audience will have immediate access to the social web and will be sharing information, or passing comment. [...]

New app for event organisers on the go from Constant Contact

Event Industry News reports on a new app from email marketing specialists Constant Contact, designed to help event organisers to keep on top of their upcoming events no matter where they are. [...]

Sponsors respond to FIFA accusations

The Football World Cup (association football for Americans) is a global phenomenon which major companies queue up to sponsor and be associated with. Currently though FIFA is receiving a great deal of negative publicity and mired in corruption accusations. [...]

Understanding the different motivations for virtual and in-person events

The Virtual Edge Institute (VEI) and ROI of Engagement have released their second report into the effectiveness of hybrid events (which combine virtual and real world events). The report focussed on the different motivations people have for choosing to make the journey to an event in person, or to experience it online. [...]

Sponsors show off Champions League social media campaigns

With the final between Manchester United and Barcelona only three days away, key Champions League sponsors Heineken and Ford have unveiled their promotional activity; with the emphasis on social media integration. [...]

Eventbrite powering up to take on the Ticketmaster goliath

Eventbrite is planning on taking on the big boys of ticket sales, and has its sights set on the biggest of the lot — Ticketmaster. According to the New York Times anyway. [...]

Lynx links friends with social app

As well as helping young men smell better, deodorant brand Lynx is helping friends share their adventures and build ‘streams’ for night’s out that include photos, videos, and updates from Facebook, Twitter, and other social media sites. [...]

Improve your live events with social media

Clay McDaniel, principal and co-founder of social media marketing agency Spring Creek Group, has published a list of 8 ways social media can improve your live events. [...]