Wondering about the extent of ‘word of mouth’ recommendations and conversations in the online word, especially across social media platforms? [...]
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Many press releases fall down in their use of quotes. Writing a quote filled with marketing jargon, or that lacks the natural flow of the spoken word, is a sure way to reduce the effectiveness of a press release and limit the exposure it receives. [...] In the three months to the end of June, UK marketing executives have cut their budgets for the third quarter running, and business confidence fell to its lowest point in more than two years. [...] In order to set out some much needed ‘ground rules’ on how companies use celebrity endorsements via Twitter, ISBA is preparing to issue new guidance on the issue [...] Email can be an effective tool in boosting customer retention rates, as part of a wider relationship marketing plan. [...] |
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