London tourist favourite Harrods has launched a Harrods iPhone app to help shoppers find their way through the store and learn more about its history. [...]
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Mobile phone based customer loyalty programme, LoyalTXT, has launched in the UK; providing retailers, restaurants, salons,spas, and anyone else, the opportunity to offer customers a loyalty scheme through text messaging. Unlike most loyalty schemes, which rely on consumers carrying cards in their wallets and purses, LoyalTXT uses mobile phone numbers, and an online database, [...] McDonald’s is looking to replace in-restaurant cashiers with swipe cards and digital touch-screens in order to reduce waiting times (by a whole 3 or 4 seconds) and make the purchasing experience more convenient. [...] Purveyors of (really rather tasty, if loaded with calories) ice-cream Ben & Jerry’s have developed an innovative way of promoting World Fair Trade Day 2011 by utilising a tweet’s unused characters to share links and information. [...] The key to building customer loyalty is listening to your customers. There’s no point trying to manage customer relationships if you don’t know what it is your customers need. [...] As Fiona Humberstone makes clear in her current blog post, many businesses obsess about attracting new customers at the expense of their existing ones. In other words they are operating on a transactional customer model rather than taking a relationship marketing approach. [...] Jonathon Clark’s current blog post, on Marketing Donut, highlights the importance of showing customers some love, and rewarding their loyalty. [...] Customer retention is important for any business looking to improve its relationship marketing activity. Call Centre Helper has published a list of 10 tips to help companies improve their customer retention rates. [...] |
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