Comments for The Marketing Map http://www.marketing-map.co.uk Plan your route through the marketing landscape Wed, 31 Aug 2011 14:29:09 +0000 hourly 1 Comment on What young adults think of brands using social media by What young adults think of brands using social media | The Marketing Map | social media literacy | Scoop.it http://www.marketing-map.co.uk/2011/08/31/what-young-adults-think-of-brands-using-social-media/#comment-39 What young adults think of brands using social media | The Marketing Map | social media literacy | Scoop.it Wed, 31 Aug 2011 14:29:09 +0000 http://www.marketing-map.co.uk/?p=1275#comment-39 [...] What young adults think of brands using social media | The Marketing Map Perception of brands using social media amongst US consumers aged 16 - 34. Source: www.marketing-map.co.uk [...] [...] What young adults think of brands using social media | The Marketing Map Perception of brands using social media amongst US consumers aged 16 – 34. Source: http://www.marketing-map.co.uk [...]

]]> Comment on What young adults think of brands using social media by What young adults think of brands using social media | The Marketing Map | Resourceful at work | Scoop.it http://www.marketing-map.co.uk/2011/08/31/what-young-adults-think-of-brands-using-social-media/#comment-38 What young adults think of brands using social media | The Marketing Map | Resourceful at work | Scoop.it Wed, 31 Aug 2011 10:53:47 +0000 http://www.marketing-map.co.uk/?p=1275#comment-38 [...] What young adults think of brands using social media | The Marketing Map Perception of brands using social media amongst US consumers aged 16 - 34. Source: www.marketing-map.co.uk [...] [...] What young adults think of brands using social media | The Marketing Map Perception of brands using social media amongst US consumers aged 16 – 34. Source: http://www.marketing-map.co.uk [...]

]]> Comment on Can Facebook work for the SME sector? by Anonymous http://www.marketing-map.co.uk/2011/08/08/can-facebook-work-for-the-sme-sector/#comment-37 Anonymous Wed, 10 Aug 2011 11:33:00 +0000 http://www.marketing-map.co.uk/?p=1227#comment-37 I would agree that Facebook makes more sense for B2C than B2B, but there are ways of making it work in the B2B environment that don't fall into the 'create a fan page' type of activity. Looking at the Facebook ad creation tool, I can find over 5,000 people who list 'marketing' in their interests. If I was selling a product to people in this sector then Facebook allows me to target an advertisement at these specific people. Even better, I'm catching these people out of their work environment, when the competition for their time from others trying to sell marketing related services / products is lower. I'm not suggesting B2B sellers should pour lots of time and money into Facebook, just that it can be used to reach specific audiences that are relevant. I would agree that Facebook makes more sense for B2C than B2B, but there are ways of making it work in the B2B environment that don’t fall into the ‘create a fan page’ type of activity.

Looking at the Facebook ad creation tool, I can find over 5,000 people who list ‘marketing’ in their interests. If I was selling a product to people in this sector then Facebook allows me to target an advertisement at these specific people.

Even better, I’m catching these people out of their work environment, when the competition for their time from others trying to sell marketing related services / products is lower.

I’m not suggesting B2B sellers should pour lots of time and money into Facebook, just that it can be used to reach specific audiences that are relevant.

]]> Comment on Can Facebook work for the SME sector? by Jason Carter http://www.marketing-map.co.uk/2011/08/08/can-facebook-work-for-the-sme-sector/#comment-36 Jason Carter Mon, 08 Aug 2011 14:44:00 +0000 http://www.marketing-map.co.uk/?p=1227#comment-36 It's fairly simple - if you're in any kind of B2C business then Facebook makes sense. For B2B brands there are better alternatives (Twitter and LinkedIn being the most obvious choices) but it's worth pointing out that many B2B brands successfully use Facebook for internal relations purposes (e.g. having a page where employees can connect and share ideas).  It’s fairly simple – if you’re in any kind of B2C business then Facebook makes sense. For B2B brands there are better alternatives (Twitter and LinkedIn being the most obvious choices) but it’s worth pointing out that many B2B brands successfully use Facebook for internal relations purposes (e.g. having a page where employees can connect and share ideas). 

]]> Comment on FT web app shows you don’t need to use the App Store by Google wants to help SMEs go mobile | The Marketing Map http://www.marketing-map.co.uk/2011/06/07/ft-web-app-shows-you-dont-need-to-use-the-app-store/#comment-32 Google wants to help SMEs go mobile | The Marketing Map Thu, 30 Jun 2011 11:28:01 +0000 http://www.marketing-map.co.uk/?p=849#comment-32 [...] iOS, Android, or both) to reach these consumers but the mobile web offers an alternative approach (already used by some) to reach people without the investment in app creation, or the need to deal with mobile app store [...] [...] iOS, Android, or both) to reach these consumers but the mobile web offers an alternative approach (already used by some) to reach people without the investment in app creation, or the need to deal with mobile app store [...]

]]> Comment on ‘You’ve got email, why don’t you open it?’ Email stats for 2010 by How to boost email marketing results with telemarketing | B2B Contact Marketing http://www.marketing-map.co.uk/2011/06/28/youve-got-email-why-dont-you-open-it-email-stats-for-2010/#comment-31 How to boost email marketing results with telemarketing | B2B Contact Marketing Thu, 30 Jun 2011 10:20:09 +0000 http://www.marketing-map.co.uk/?p=1033#comment-31 [...] with telemarketingBy Myles, on June 30th, 2011As reported on our sister site, The Marketing Map, Harte-Hanks have released the results of their email delivery survey for 2010.Based on an analysis of 2.8 billion emails sent during 2010 (which is a big number whichever way [...] [...] with telemarketingBy Myles, on June 30th, 2011As reported on our sister site, The Marketing Map, Harte-Hanks have released the results of their email delivery survey for 2010.Based on an analysis of 2.8 billion emails sent during 2010 (which is a big number whichever way [...]

]]> Comment on Facebook display advert revenues overtake Yahoo! by How data improves display advertising targeting | The Marketing Map http://www.marketing-map.co.uk/2011/06/21/facebook-display-advert-revenues-overtake-yahoo/#comment-28 How data improves display advertising targeting | The Marketing Map Tue, 21 Jun 2011 14:51:11 +0000 http://www.marketing-map.co.uk/?p=982#comment-28 [...] Facebook display advert revenues overtake Yahoo! [...] [...] Facebook display advert revenues overtake Yahoo! [...]

]]> Comment on Contactless payment from Orange and Barclays now available by o2 Vodafone and Everything Everywhere team up for mobile payments | The Marketing Map http://www.marketing-map.co.uk/2011/05/20/contactless-payment-from-orange-and-barclays-now-available/#comment-27 o2 Vodafone and Everything Everywhere team up for mobile payments | The Marketing Map Fri, 17 Jun 2011 08:26:14 +0000 http://www.marketing-map.co.uk/?p=704#comment-27 [...] and Everything Everywhere team up for mobile payments We’ve covered several stories of operators working on mobile payment systems, and clearly it appears buying items via a mobile phone bill is [...] [...] and Everything Everywhere team up for mobile payments We’ve covered several stories of operators working on mobile payment systems, and clearly it appears buying items via a mobile phone bill is [...]

]]> Comment on Mobile e-commerce how to shop, how to pay, infographic by Myles_W http://www.marketing-map.co.uk/2011/06/02/mobile-e-commerce-how-to-shop-how-to-pay-infographic/#comment-26 Myles_W Mon, 13 Jun 2011 13:03:58 +0000 http://www.marketing-map.co.uk/?p=812#comment-26 We'll shortly be launching a community directory, where you can list their services and promote yourself to the wider marketing community. The quickest way of finding out when it will launch is to sign up for our <a href="http://www.marketing-map.co.uk/email-newsletter/" rel="nofollow">weekly newsletters</a>. We’ll shortly be launching a community directory, where you can list their services and promote yourself to the wider marketing community. The quickest way of finding out when it will launch is to sign up for our weekly newsletters.

]]> Comment on Mobile e-commerce how to shop, how to pay, infographic by kay phillips http://www.marketing-map.co.uk/2011/06/02/mobile-e-commerce-how-to-shop-how-to-pay-infographic/#comment-25 kay phillips Mon, 13 Jun 2011 09:50:19 +0000 http://www.marketing-map.co.uk/?p=812#comment-25 Hi, we are currently launching txt2buy with major retailers in the UK - where the whole process including payment is done offline - how do I get our information on your marketing data - it is currently being implemented by JML HMV to name a few., It allows offline marketing to become measurable and creates incremental sales from existing ad spend - using technology already in our pockets! Please let me know as I am keen to fill the void that Apps and Mobile sites are leaving. Kay Phillips Hi,
we are currently launching txt2buy with major retailers in the UK – where the whole process including payment is done offline – how do I get our information on your marketing data – it is currently being implemented by JML HMV to name a few., It allows offline marketing to become measurable and creates incremental sales from existing ad spend – using technology already in our pockets!
Please let me know as I am keen to fill the void that Apps and Mobile sites are leaving.
Kay Phillips

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