Marketing news from The Marketing Map

Facebook likes new ad units

Facebook is launching a new advertising unit that expands when a friend ‘likes’ the brand, or product being advertised. According to Mashable, the new advertising unit will be announced this week at Advertising Week in New York. [...]

Google Ads are now +1

Google +1 now available on Google advertisements. [...]

Segment customers by channel preferences, not demographics

Businesses should consider changing their focus from segmenting customers via demographic profiling, and instead start grouping them using their channel and media platform preferences. [...]

IBM study finds social media influences buyers’ decisions in-store

Social media has an increasing influence on buying decisions, even those decisions made in-store. [...]

What young adults think of brands using social media

The ‘American Millennials’ (more commonly known as US consumers aged 16 – 34) Survey takes a look at how the American youth is interacting with brands on social media platforms. [...]

How technology has changed TV viewing

George Entwistle, Director of BBC Vision, has written for The Guardian on the changing nature of TV viewing, and how those who proclaimed the internet would spell the end of television have been proved wrong. [...]

How to improve quotes in press releases

Many press releases fall down in their use of quotes. Writing a quote filled with marketing jargon, or that lacks the natural flow of the spoken word, is a sure way to reduce the effectiveness of a press release and limit the exposure it receives. [...]

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Facebook likes new ad units

Google Ads are now +1

Segment customers by channel preferences, not demographics

How to improve quotes in press releases

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