After taking a look at the figures produced by BARB, the UK commercial TV marketing group Thinkbox has calculated that people watched more linear commercial TV in the period January to June 2011. [...]
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A joint statement by Google and Motorola Mobility has revealed the former is buying the later for $12.5bn. [...] Daniel Stephenson, senior director for category development at Specific Media, has published an article at UTalkMarketing looking into how real time data can be used for real time analysis by marketers. [...] Wondering if Facebook is the right digital platform for your small business to promote itself on? Marketing Donut has published a posting, by Sarah Orchard, looking at the merits of using Facebook as part of your digital strategy. [...] Ofcom’s latest research describes how the UK smartphone owners are ‘addicted’ to their hand-held friend, and how teenages have a tendancy to be anti-social in their smartphone usage (but then they are teenagers after all). [...] Research by GI Insight, as reported by The Drum, claims that almost half of UK consumers (47%) are ‘more often than not’ driven to a website by a piece of direct mail, demonstrating how marketers can mix traditional platforms with modern ones. [...] |
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