A well designed marketing communications plan will consider all the available marketing platforms and decide the combination which best delivers the right message to the right audience.
The Marketing Map was specifically designed to help people understand the wide variety of marketing platforms available and to improve the general understanding of how each how each platform can be used to benefit marketing communications.
We categorised each marketing platform under logical group headings:
- Advertising.
- Database marketing.
- Digital marketing
- Direct marketing.
- Event marketing.
- Relationship marketing.
By following the links to each marketing line, you can learn more about the different marketing communications routes available to businesses and explore the latest news.
