Research by GI Insight, as reported by The Drum, claims that almost half of UK consumers (47%) are ‘more often than not’ driven to a website by a piece of direct mail, demonstrating how marketers can mix traditional platforms with modern ones. [...]
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Harte-Hanks have published key email performance metrics for nine market sectors. The overall trend is one of delivery rates increasing but open and click rates moving in the opposite direction. [...] The DMA annual survey into Door drop marketing reports that 2010 saw a rise in both spending and volumes delivered. [...] Royal Mail is to become the first postal company in the world to offer interactive digital watermarking on direct mail. [...] A case study looking at how TruGreen created an integrated marketing campaign across direct and digital platforms is available from Direct Marketing News. [...] A report by The Advertising Association / Warc Expenditure shows the marketing spend on direct mail rose by 12.7% in Q4 2010. [...] |
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