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Almost half UK consumers visit website as result of direct mail

Research by GI Insight, as reported by The Drum, claims that almost half of UK consumers (47%) are ‘more often than not’ driven to a website by a piece of direct mail, demonstrating how marketers can mix traditional platforms with modern ones. [...]

‘You’ve got email, why don’t you open it?’ Email stats for 2010

Harte-Hanks have published key email performance metrics for nine market sectors. The overall trend is one of delivery rates increasing but open and click rates moving in the opposite direction. [...]

Door drop marketing spend rises in 2010

The DMA annual survey into Door drop marketing reports that 2010 saw a rise in both spending and volumes delivered. [...]

Royal Mail combines smartphones with direct mail to create new marketing opportunities

Royal Mail is to become the first postal company in the world to offer interactive digital watermarking on direct mail. [...]

TruGreen integrated marketing case study

A case study looking at how TruGreen created an integrated marketing campaign across direct and digital platforms is available from Direct Marketing News. [...]

Direct mail top performing platform in Q4 2010

A report by The Advertising Association / Warc Expenditure shows the marketing spend on direct mail rose by 12.7% in Q4 2010. [...]