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foursquare launching updated people powered Pages

A report in AdAge states foursquare is about to update it’s Pages offering, allowing anybody to create a page full of tips for their favourite locations, which others can ‘follow’.

The intention is to boost the number of ‘brand pages’ foursquare publishes. Currently, brand pages are hand-created by foursquare Oompa Loompas*, which [...]

Location-based messaging boost for Fitness First

Fitness First partnered with o2 to offer a location based marketing campaign, titled ‘You Are Here‘, which has generated £400,00 in revenue. [...]

UK Search Engine Marketing Benchmark Report now available

The 2011 UK Search Engine Marketing Benchmark Report is now available from Econsultancy. The survey, carried out in association with digital agency Guava is based on feedback from 600 advertisers, and agencies. [...]