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How to improve quotes in press releases

Many press releases fall down in their use of quotes. Writing a quote filled with marketing jargon, or that lacks the natural flow of the spoken word, is a sure way to reduce the effectiveness of a press release and limit the exposure it receives. [...]

Ben & Jerry’s Fair Tweets for Fair Trade

Purveyors of (really rather tasty, if loaded with calories) ice-cream Ben & Jerry’s have developed an innovative way of promoting World Fair Trade Day 2011 by utilising a tweet’s unused characters to share links and information. [...]