Retailer’s are boosting their social media links in email marketing, and reducing ‘Forward to a Friend’ links. [...]
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Research by GI Insight, as reported by The Drum, claims that almost half of UK consumers (47%) are ‘more often than not’ driven to a website by a piece of direct mail, demonstrating how marketers can mix traditional platforms with modern ones. [...] The Buzz Brewery has taken a look at how designers are now starting to create vanity barcodes. [...] Orange and Barclaycard have officially launched ‘Quick Tap’ allowing consumers to buy on the high street using their mobile phone. [...] London tourist favourite Harrods has launched a Harrods iPhone app to help shoppers find their way through the store and learn more about its history. [...] Mobile phone based customer loyalty programme, LoyalTXT, has launched in the UK; providing retailers, restaurants, salons,spas, and anyone else, the opportunity to offer customers a loyalty scheme through text messaging. Unlike most loyalty schemes, which rely on consumers carrying cards in their wallets and purses, LoyalTXT uses mobile phone numbers, and an online database, [...] McDonald’s is looking to replace in-restaurant cashiers with swipe cards and digital touch-screens in order to reduce waiting times (by a whole 3 or 4 seconds) and make the purchasing experience more convenient. [...] Retailers are using QR codes to enhance the customer experience, and gain valuable marketing insights. [...] |
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