Research by GI Insight, as reported by The Drum, claims that almost half of UK consumers (47%) are ‘more often than not’ driven to a website by a piece of direct mail, demonstrating how marketers can mix traditional platforms with modern ones. [...]
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Google has officially launched its Google wallet service, bringing Near Field Communication (NFC) based commerce to retailers. [...] In the second half of 2011 o2 is planning on launching its mobile wallet service, which will allow mobile users to use their phone to pay for goods and services. [...] The key to building customer loyalty is listening to your customers. There’s no point trying to manage customer relationships if you don’t know what it is your customers need. [...] New data, by Knowledge Networks, provides insights into the best way for company’s to launch new products, and sustain sales through the early years of the product’s life. [...] Retailers are using QR codes to enhance the customer experience, and gain valuable marketing insights. [...] The success of Groupon has led to a cottage industry of start-ups trying to serve up their own daily deals; with Venture Capitalists queuing up to throw funding at them, in the hope one of them will become ‘The Next Big Thing’. [...] There’s an interesting blog post by Scott Storey, of UTalkMarekting, exploring how businesses are missing out on sales when customers ‘abandon’ their online shopping cart before making payment. [...] |
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