Research by GI Insight, as reported by The Drum, claims that almost half of UK consumers (47%) are ‘more often than not’ driven to a website by a piece of direct mail, demonstrating how marketers can mix traditional platforms with modern ones. [...]
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Mobile phone based customer loyalty programme, LoyalTXT, has launched in the UK; providing retailers, restaurants, salons,spas, and anyone else, the opportunity to offer customers a loyalty scheme through text messaging. Unlike most loyalty schemes, which rely on consumers carrying cards in their wallets and purses, LoyalTXT uses mobile phone numbers, and an online database, [...] In an attempt to boost ticket sales at entertainment events (gross receipts for the industry have fallen by 7.6 per cent) Live Nation has partnered with Groupon to offer discount tickets for live events. [...] There’s an example of mobile vouchers successfully reaching a mass audience and attracting an army of loyal users for years [...] A new whitepaper exploring how marketeers can make best use of mobile coupons and vouchers is available from Ad Age Insights. [...] From today (4 May) through till 11 June, o2 mobile customers will be offered a free bottle of Dr Pepper whenever they are in half a mile of a Co-op store. o2 customers who have opted into the o2 More programme, will receive a text message (or MMS) direct to their mobiles containing a voucher code redeemable over the counter in Co-op stores. [...] The success of Groupon has led to a cottage industry of start-ups trying to serve up their own daily deals; with Venture Capitalists queuing up to throw funding at them, in the hope one of them will become ‘The Next Big Thing’. [...] |
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