Clive Dickens, Chief Operating Officer of Absolute Radio, has released figures showing the Tap-Through Rate (TTR) for Apple’s iAds was 70%-80% higher than other digital ad platforms.
Dickens said these figures were far in excess of what other digital advertising platforms delivered:
“If you look at Google, YouTube, Facebook, and what their click-through rate (CTR) is, it is lower than 1%, usually around 0.5%, so iAds are more than two times as likely to generate engagement than mainstream digital ads.”
Source: Marketing Magazine.