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Marketing news

• Facebook likes new ad units
• Google Ads are now +1
• Retailers using email to direct consumers to their social sites
• Boost email interactivity with social media
• How technology has changed TV viewing
• UK viewers watching more commercial TV in 2011
• How SME value social media
• How marketers can use real time data
• Can Facebook work for the SME sector?
• Generation app. Ofcom describes a nation’s smartphone addiction
• Almost half UK consumers visit website as result of direct mail
• foursquare launching updated people powered Pages
• Facebook for Business open for, erm, business
• How do iOS and Android compare in mobile advertising? (infographic)
• How effective is advertising on Facebook?
• Why we share online
• o2 Priority Moments launches into the crowded voucher sector
• UK marketing budgets cut for third quarter running — Bellwether survey
• How many downloads should your branded app earn?
• The State of Digital Marketing Report for Q2 2011: Facebook winning, pay-per-click falling
• ISBA ready to issue new guidance celebrity Twitter endorsements
• Location-based messaging boost for Fitness First
• Owen Hargreaves proves his fitness on YouTube
• What would Ogilvy do?
• Marketing Map prints (and various other things) now available
• Twitter buys social analytics company BackType
• Mobile app buyers like playing games
• How HTML5 helps online and mobile display advertisers
• Optimising a conference for social media
• A quarter of Brit smartphone users access mobile banking
• Manchester United playing it safe with social media
• Have you Linked-In?
• Google wants to help SMEs go mobile
• The Periodic Table of SEO ranking factors infographic
• Second Life’s Facebook mistake
• ‘You’ve got email, why don’t you open it?’ Email stats for 2010
• Why data won’t save us
• The Google+ project. Google tries again with social networks
• Here’s the latest: Twitter For Newsrooms now online
• FourSquare founder says data is key to success
• Facebook second most visited website in UK, over 50s to blame
• Vanity barcodes encourage creative package design
• Linkedin preps personalised adverts based on user profiles
• Mobile email growing as desktop email shrinks
• Microsoft Advertising Exchange launches in UK
• How much is your user generated content worth?
• Facebook display advert revenues overtake Yahoo!
• New app for event organisers on the go from Constant Contact
• Enhanced display network measurement tools from Google
• o2 Vodafone and Everything Everywhere team up for mobile payments
• Facebook ‘like’ iPad app and HTML5
• The infographic of infographics
• Here’s the daily deal: Tough times for Groupon and others — Report
• 57 per cent of people give up on websites in less than 5 pages
• McDonald’s TV ad promotes CSR message
• How database modelling helps AAA Western New York increase membership
• How much time should be spent on telemarketing?
• Google’s plans for Admeld
• Print ads that don’t just sit there
• Number of mobile display advertisers doubles in two years
• FT web app shows you don’t need to use the App Store
• Bailey childhood report — the impact for marketers
• 10 per cent of web traffic comes from sharing, Facebook the clear winner
• ‘Jobless Paddy’ hopes for luck of the Irish with Dublin billboard campaign
• Google buys PostRank
• Two-thirds of FTSE 100 use social media, Twitter for preference
• Twitter updates search and adds photo uploads
• Mobile e-commerce how to shop, how to pay, infographic
• Sponsors respond to FIFA accusations
• Poor data and data protection lead to one sixth of all charity complaints
• 17 per cent of UK households use mobile broadband
• Social media landscape 2011 — The infographic
• Outdoor advertising boost Sky Atlantic viewing
• 5.7 billion YouTube channels and nothing on
• How online activity generates sales leads and boosts web traffic
• Google wallet launches. Cash to be replaced with taps and waves
• Do you wear a black hat when doing the Google dance?
• 101 adventures in Facebook commerce
• Using Corporate Social Responsibility to build customer loyalty
• Understanding the different motivations for virtual and in-person events
• Twitter takes Tweetdeck
• frooly frees local traders to join the big boys online
• Coming first isn’t always best for Google advertisers
• Android leading smartphone adverts. Apple leading mobile device revenue
• Adobe SearchCenter+ updated. Now double-plus-good
• When AIM was Facebook. A cautionary tale
• Google globalises social search
• Free for all hurts us all
• Contactless payment from Orange and Barclays now available
• o2 mobile wallet coming, Wave Crest, FIS, Intelligent Environments and Visa all lending a hand
• The new Marketing Map now available
• Eventbrite powering up to take on the Ticketmaster goliath
• Door drop marketing spend rises in 2010
• Sponsored tweets don’t work for SMEs
• Order online collect in-store popular with Boots customers
• Harrods launch iPhone app
• Demographic infographic for social media
• LoyalTXT mobile customer loyalty programme coming to the UK
• Google Think Insights provides digital marketing resources
• UK Search Engine Marketing Benchmark Report now available
• Facebook’s new ad platform — What to expect
• Branded domain names coming. Companies expecting to pay big bucks for them
• 10 Fantastic social media campaign videos
• Who’s checking in?
• Build loyalty by listening to customers
• Ben & Jerry’s Fair Tweets for Fair Trade
• Yelp’s international traffic doubles, moves to Spain to celebrate
• Twitter launches new mobile web app
• Successfully launching new products
• Social media tips for PR people
• Google Places API now open to all
• Enhancing the in-store experience with QR codes
• Discount ticket site launched by Live Nation and Groupon
• Microsoft buys Skype for $8.5bn
• How UK cinema led the way in mobile vouchers
• Royal Mail combines smartphones with direct mail to create new marketing opportunities
• Pepsi preps social vending machine
• Mobile marketing: Coupons and vouchers. Whitepaper available
• Lynx links friends with social app
• Global ad spend on the increase
• What is social media’s impact on online retail? (‘little’ according to one report)
• Social media ad spend to reach $8.3 million in 2015
• o2 Media and Co-op join up for location based marketing
• iPad ‘valuable market’ say News International
• Delicious acquired by YouTube founders
• VCs chasing explosion of baby Groupons
• Create brand noise with social video
• Playstation Network hacked — Sony advice
• Improve your live events with social media
• Youths would miss mobile phones more than TV
• The Marketing Map Easter email
• How watching the Royal Wedding no longer means siting in front of the TV
• Sara Lee trials social sharing discount vouchers
• Independent publishers launch Saturday i
• Facebook Studio launches
• The value of being on LinkedIn (infographic)
• Mobile advertising spend to increase in 2011
• Is sponsorship right for online brands?
• Facebook expanding trial of real-time ad targeting
• What is the multimedia contact centre?
• SME benefit most from social media — Study
• How not to market on Facebook
• Going cocoa over QR codes
• Walking Dead billboard not best placed outside funeral parlour
• Internet Advertising Bureau unveils mobile adserving directory
• Marks and Spencer offer charity Foursquare promotion
• Google finds a new Place for Hotpot
• Experian Hitwise reports Bing.com searches increase 5 percent in February 2011
• Will Radioplayer be the leading one-stop-shop?
• Google’s new search algorithm goes global
• 2010 Virtual Events Stats — Infographic
• Ten tips for improving customer retention
• How to develop a social media strategy for your business
• ‘Strategies For Effective Facebook Wall Posts’ — new report available
• Ticketscript launch unique Facebook ticketshop
• The lost opportunities of abandonded shopping
• Brands turn to CRM collaboration tools
• Twitter updates search options. People find new people.
• One-third of Brits now have a smartphone
• Meet Birmingham looking to find out how events of the future will look
• 70%-80% lift in engagement with iAds — Absolute Radio boss
• Slowdown expected in the TV ad market
• Direct mail top performing platform in Q4 2010
• Sky creates 500 jobs at Sheffield Digital Campus
• It’s not just Charlie Sheen who is #winning
• Heinz using Facebook to launch new ketchup