Get a copy of the Marketing Map

Pin it above your desk, hand it out at a workshop, or use it to plan next year's marketing with your team. The map is free to print and share for non-commercial use, as long as you keep the credit to marketing-map.co.uk.

Using the map in a planning session

1. Mark where you are now. Circle every station you already use and note what each one costs and returns.
2. Mark where your customers are. Which stations do they pass through before buying from you — and from your competitors?
3. Plan the route. Choose the interchanges that connect the two: usually one channel that creates demand and one that captures it.
4. Read the guides for the stations on your route before you commit budget.