Radioplayer is the newly launched integrated platform for commercial, and BBC, radio listeners, giving people a single website to visit when they want to stream UK radio stations. Already a large number of radio stations are available and the intention is to eventually include every OFCOM regulated radio station.
Commercial radio stations offer advertising spots on their Radioplayer page, delivering a new advertising platform for companies to reach their audience through, as well as providing greater listenership for radio advertising through increased reach.
MediaWeek spoke to some of the major players involved with Radioplayer to assess if they felt the new platform would prove beneficial to radio stations and advertisers alike. You can read the full article by clicking on the source link.
Source: MediaWeek — Can Radioplayer be the one-stop-shop the industry needs?