A report by mobile developer StrikeAd (pdf report link) predicts an increase in mobile advertising spend in 2011.
21.7% of marketers asked are intending to raise their budgets by 30%, with another 65.2% stating their mobile advertising budget will increase by between 6% and 25%.
The report concludes that, on average, mobile advertising spend will increase to £38,752 in 2011; a rise of 14%.