According to reports, Alexander Lebedev is to launch a Saturday version of i — the cut-down, cut-price version of the Independent newspaper. The Saturday edition will retail for 30p (as opposed to the weekday newspaper’s 20p) and is expected to launch on 7 May.
Despite a jittery start, the i has proven to be a winner for the Independent newspaper publisher, and the Independent has been negotiating to increase what it charges for advertising by bundling the i and Independent together, based on the fact that the combined headline circulation of both titles tops 353,000.
Source: Media Guardian — Alexander Lebedev to launch Saturday i