“Whether you just want to generate a bit of buzz or instead have specific goals to increase ticket sales and attract top speakers and attendees, social media can make the planning process smoother by leveraging digital word-of-mouth.”
Clay McDaniel, principal and co-founder of social media marketing agency Spring Creek Group, has published a list of 8 ways social media can improve your live events. The complete list includes:
- Make Registration Social
- Use Location-Based Services and Checkin Rewards
- Include Non-Attendees
The full list is available from the source link below.
Source: Mashable — 8 Ways to Improve Your Live Event with Social Media