There’s an example of mobile vouchers successfully reaching a mass audience and attracting an army of loyal users for years. Yet it’s so big and so well known, that few people realise that it is, at the core, a voucher programme. If you’re not from the UK then you may not have heard of Orange Wednesdays, but if you are UK-based then the odds are you have used it yourself, or know someone who makes Wednesdays their regular weekly trip to the cinema.
UTalkMarketing have highlighted the success of Orange Wednesdays in their latest blog, and discuss how cinema vouchers stand out as a gleaming example of how to make vouchers work, and why cinema is, in some ways, the perfect outlet for voucher transactions.
The article is available from the source link below.
Source: UTalkMarketing — Why cinema is at the forefront of mobile vouchers