Direct Marketing News have taken a look at how retailer Pacific Sunwear has completed its first in-store (and print advertisement) QR code roll-out, to enhance shoppers’ experiences. The article also looks at how other retailers are using QR codes to provide customers with online information about the goods they are viewing in the shop, and gaining valuable marketing insights.
When it comes to marketeers, QR codes provide a useful source of information on consumer shopping patters. Jason Taylor, VP of platform strategy at mobile services firm Usablenet,
“The thing that gets marketers excited about QR codes is the ability to use them to create a sort of map of physical value. In-store gives them another indication of where and at what products people are looking.”
Read the full thing from the source link.
Source: Direct Marketing News — QR codes enhance the in-store experience