Ever since we published the original Marketing Map infographic, in 2010, we’ve been working behind the scenes to improve it. Now we can finally announce The Marketing v2, or Marketing Map 2011, or just the new Marketing Map is available.
The new Marketing Map improves on the original in a couple of important ways
- More marketing platforms — Marketing is constantly evolving, especially digital marketing, and new customer touch-points have appeared since we published the original map.
- More logical links — We’ve tried to group stops together so it’s easier for users to start with their current marketing communications platform and plan a route through related platforms.
These changes couldn’t be accommodated with the original map layout, so we’ve also taken the opportunity to create an entirely new design. User feedback told us that people like the transportation map metaphor we used so we’ve kept that basic idea with v2, and adjusted the layout of the lines to keep everything understandable and easy to follow.
The new Marketing Map is still available as a free download, in pdf or png formats. At the moment we’re not providing printed copies, but that option will return at some point.