There’s a common belief that companies need to embrace the model of giving away content for free, indeed we offer our Marketing Map as a free download in order to create brand awareness for our website. However there are voices out there that question the viability of the free model in building long-term business value.
Duct Tape Marketing’s John Jantsch has published a blog post outlining his views on why offering too much free content is damaging, both for businesses and information-seekers. His main points as to why free is hurting everyone are:
- No accountability.
- Eroded value.
- Lowered expectations.
- Blocked revenue.
- Community buster.
The full article is available from the source link:
Source: Duct Tape Marketing – When Free Becomes Free For All – 5 Reasons Free Is Hurting Us All