Adobe SearchCenter+ has been updated to include organic search data, allowing marketeers to blend paid and organic search campaigns effectively.
Benefits of the integration include <according to the press release>:
- Measure paid and organic rank, onsite engagement or conversions in one report.
- Use performance of natural search to automatically adjust paid search bids.
- Gain insight into new keywords to bid on.
- Understand how competitors are taking search traffic volume and counter with natural and paid strategies.
- Leverage the SearchCenter+ integration with Adobe SiteCatalyst® to get insight into how visitors to your site from paid search behave differently than visitors from natural search.
The full press release is available from the source link.
Source: Adobe — Adobe SearchCenter+, Powered by Omniture, Now Integrates with Organic Search Data