Mobile e-commerce (m-commerce) is going to be big. With more people using mobile broadband, and the networks (and mobile OS vendors) developing ways to pay via your mobile it seems inevitable that more of our transactions will be handled, at least in part, via mobile devices.
Marketers need to understand this m-commerce growth in order to plan effective marketing campaigns that reach out to the mobile using audience. Microsoft Tag have put together an infographic detailing how m-commerce operates and how shopping habits are changing, so you can download it and pin it to your wall next to your Marketing Map.
You can get your copy by clicking on the image below:
Tag, by the way, is Microsoft’s version of QR codes. If you want to learn more then visit the Microsoft Tag site.