67 Companies in the FTSE 100 companies are using social media, with Twitter proving the most popular platform. That’s according to a recent survey conducted by Three [d]. The survey found that 63 FTSEO 100 companies have an active Twitter account, compared to 33 who have a Facebook page.
The final report also includes some examples of how each company is using social medial. For example, Rio Tinto tweeted live from its AGM, Sainsbury’s tweets recipes and special offers, and Vodafone offers customer services support through its Facebook page.
The full report is available as a free download (take a look at the source link) and Three [D] have also created an infographic, providing an overall snapshot of their findings: