Marketing Magazine has taken a look at the impact the Bailey childhood report will have for marketing. If you’ve not heard of the Bailey report, it is based on a six-month review of the advertising, publishing, and sale of ‘sexualised’ images or products to children.
The UK government has taken an active interest in the conclusions of the report and is likely to push through legislation in support of the recommendations it makes. The key points are:
- Providing parents with a single complaints website.
- Covering up sexualised images on the front pages of magazines and newspapers.
- Banning the employment of children under 16 as brand ambassadors and in peer-to-peer marketing.
- Restricting outdoor ads containing sexualised imagery near schools.
Marketing Magazine has canvassed the opinion of marketers in sectors affected by the report and their findings are available from the source link.
Source: Marketing Magazine — Marketers prepare for impact of Bailey childhood report